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| Fraboom Expert Ryan |
Before a new piece of media goes up on Fraboom, we have already spent months thinking about it, writing about it, meeting about it and even arguing about it. In this process, we have found the same recurring principles tend to shape each decision. Allow me to share ten of these ideas that are very valuable to our team as we create content for your kids:
1. Encouragement
Our mission at Fraboom is “To foster hope and encouragement in the children of the world.” Every company has a voice, and we try to use ours to encourage creativity, learning and discovery in the the kids that we influence.
2. Education
Our research team is passionate about communicating information that is up to date, accurate and relevant. When we create content we strive to work with experts that help make sure we are teaching the right things in the right way. We have been incredibly fortunate to work with such amazing experts as Buzz Aldrin, Gerald Ford, Bill Bradley and educators at the Smithsonian Institution. We also love the fact that teachers partner with us and use our website to reinforce their classroom curriculum.
3. Entertainment
When you’re scrambling to find something entertaining to keep your child occupied and you Google “games online for children,” the last thing you want to find is something boring or destructive. In fact, at the Fraboom Museum, “boring” is a nasty word. One time I said “boring”, and my manager threw a pie in my face just to prove that discipline can also be fun. Don’t tell her I typed the B-word in this article. From now on I will reference the “B” word as the word that shall not be named.
4. Humor
I’m trying to figure out if we have a value for humor or if we have a problem taking things seriously. Probably a little bit of both. Either way, we figure that trying to make people laugh is a good thing. So, why not slather every game, cartoon and book with a little funny-sauce? Laughing makes kids happy and we LOVE to make kids happy.
5. Relationships
In our minds, the perfect picture of someone experiencing our content is a parent or guardian sitting next to their child at the computer together. We love knowing that our website can be a connecting point for parent-child relationships.
6. Creativity
The ability to harness the power of one’s imagination is a life skill. With this in mind, we have designed activities for children that will stretch and build creativity like a muscle. For more on this see, “Cultivating Your Child’s Creativity".
7. Excellence
From our animators to our writers, from our live action video producers to our live presenters, we all want to make great content. We don’t believe that we can just “throw something together” because “they’re just kids.” In fact, we think that children deserve the highest quality site that we are capable of producing. There are too many websites out there that allow the almighty dollar to drive their decisions. We would be lying if we said we don’t want to make money (Hey! A guy’s gotta eat.) But we will never reduce quality in order to make a bigger profit. If it isn’t good we won’t use it.
8. Storytelling
All of Fraboom’s content tells a story that will have a beginning, middle and end. You will find unique characters littered all over the museum. From our animated, bug-eating character, Fred Smertz to our live game show host, Suzi Smiles. Even the museum itself has a backstory that we plan to release, bit by bit, over the next few years.
9. Safety
Because we interact with children, all of our employees undergo an in-depth background check and are thoroughly trained in child safety protocol. We are proud to say that we are 100% Coppa compliant, and we are committed to making our museum safe and sound.
10. Interaction
Media doesn’t necessarily have to turn your kid into a couch-zombie. Our museum engages children socially, visually, artistically and kinesthetically. We often send children away from the computer so that they can take lessons learned in Fraboom and apply them to real life. Screen time is like everything else in life; when used in moderation it can be a wonderful tool for growth and education.
These are ten principles that are important to our company. We’re curious. What’s your perspective about our list? Would you add other items we should use as a guide when we create our content? Leave us a comment below.
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